Introducing Seabin's Nature Certificates: A New Way to Fight Plastic Pollution Without Offsets or Neutrality.


Plastic pollution is a massive problem that's only getting worse. Each year, enormous amounts of plastic waste end up in our oceans and waterways, harming marine life and polluting our planet. Seabin, an innovative company dedicated to reducing plastic pollution, has introduced a groundbreaking solution: Nature Certificates. These certificates help companies reduce their plastic waste and even remove more plastic from the environment than they produce, all without relying on offsets or neutrality.


In 2024, Australia is expected to see 130,000 tonnes of plastic waste enter the environment, with 30,000 tonnes ending up as microplastics in waterways. This alarming amount highlights the urgent need to improve how we recover, manage and recycle plastic. Seabin’s Nature Certificates aim to make a real difference by focusing on two main goals: Plastic Net Zero and Plastic Net Positive


Plastic Net Zero means that a company balances the amount of plastic waste it produces with the amount it removes or recycles. This approach ensures that no additional plastic waste accumulates. For example, if a company produces a certain amount of plastic packaging, it will also recycle or remove the same amount of plastic from the environment.


Plastic Net Positive takes it a step further by removing more plastic from the environment than a company produces. This means the company actively helps to clean up our oceans and waterways, leaving the planet better off than before.


What sets Seabin’s Nature Certificates apart is their commitment to real, measurable impact without relying on offsets or neutrality. Offsets often allow companies to buy their way out of responsibility, and neutrality can mean simply balancing out impacts without making a real difference. Instead, Seabin focuses on direct action and transparency. Every step taken under the Nature Certificates is verifiable and results in genuine improvements to the environment, reducing the risk of greenwashing.


Seabin’s Nature Certificates represent a significant step forward in tackling plastic pollution. By achieving Plastic Net Zero and Plastic Net Positive, companies can reduce their environmental footprint and contribute to a cleaner, healthier planet.


Join Seabin on the journey to a plastic-waste-free future by subscribing to Nature Certificates.